Building off of Ideas: This design principle involves taking something the interviewee has said, and instead of asking a fixed question, asking them a question based off of what they just said. This allows for a more conversational and relaxed tone, and has potential to take the interview to new and interesting places.
Nixon’s Views on Presidential Power:
Excerpts from an Interview with David Frost
NIXON: Well, when the president does it that means that it is not illegal.
FROST: By definition.
NIXON: Exactly. Exactly. If the president, for example, approves something because of the national security, or in this case because of a threat to internal peace and order of significant magnitude, then the president's decision in that instance is one that enables those who carry it out, to carry it out without violating a law. Otherwise they're in an impossible position.
FROST: So, that in other words, really you were saying in that answer, really, between the burglary and murder, again, there's no subtle way to say that there was murder of a dissenter in this country because I don't know any evidence to that effect at all. But, the point is: just the dividing line, is that in fact, the dividing line is the president's judgment?
Use of Evidence: This design principle uses specific evidence. This could be a quote, or a reference to any specific person or event. This helps to establish that the question has validity, and it gets a more direct answer from the interviewee.
Transcript: Obama Talks About Transition to
Excerpts from an Interview with George Stephanopoulos
STEPHANOPOULOS: The most popular question on your own website is related to this. On change.gov it comes from Bob Fertik of
OBAMA: We're still evaluating how we're going to approach the whole issue of interrogations, detentions, and so forth. And obviously we're going to be looking at past practices and I don't believe that anybody is above the law. On the other hand I also have a belief that we need to look forward as opposed to looking backwards. And part of my job is to make sure that for example at the CIA, you've got extraordinarily talented people who are working very hard to keep Americans safe. I don't want them to suddenly feel like they've got to spend all their time looking over their shoulders and lawyering (ph).
Humor: This design principle uses comedy in order to make the interviewee, as well as the interviewer more relaxed. This gets the person being interviewed to open up more, and it also makes the video much more enjoyable to watch, and easier to remember.
CNN Larry King Live
Excerpts From an Interview With Jon Stewart
KING: Speaking of that you're newest baby is Maggie Rose (ph), right?
STEWART: Newest baby, you make it sound like a line of clothing.
KING: We have -- we have a Republican and a Democrat.
STEWART: Ah, that is the sweetest.
KING: What better gift for Jon Stewart?
STEWART: You know what, there's nothing that a 3-week-old appreciates more than an ironic gesture.
KING: And it's cuddly.
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